Thursday, 7 December 2017

Session: Creating and Presenting Work

Define the requirements.
Identify the problem.
Who are you talking to?
Where/how do they exist and inhabit in the world.
How do they speak/communicate?
Can you 'see' them as actual people? TRY, imagine you are talking to them in language they use.
What do they NEED to know?
Simply answer the brief and WHY this is the correct set of outcomes.
HOW, rationalise and be positive with your solution, review and review over the pre presentation work.
Never show the work up front.
Put client/viewer in a comfortable place.
Explain the requirements identified.
Tell them what they will see and why.
Ask them to keep questions to the end.
Explain the rationale and what they will see and the reasons it is the best solution.
Show the work and take time to remind them of why it fits the rationale.
Close, reminding them  few bullet points of why it works. 
Thank them for listening and tel them you are sure they can see why the rationale fits the requirements. 
User your rationale as a guide to answer the questions, keep on rationale and don't drift.

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