Design Strategy - Business Card Evaluation

6B2 - Evaluating my design skills and projects.

The final designs look professional when printed and laid out, the cards work cohesively as a group and also when they stand alone.

The design successfully meets the brief, creating a piece of design which communicates the important information that employers will be looking for, but in a fun and engaging way whilst also seeming professional and sophisticated. It speaks to both aspects of the target audience, one; the parents and employers and two; also looking appropriate for children by using a range of elements which work well together, such as shapes, illustrations and bright colours.  

The most successful aspects of the design are the colours and the cohesive aspects of the front and back of the card making it a whole piece of design on its own. The client was also extremely happy with the designs and achieved what she was hoping for and more. The layout of the back of the cards and the typography used was also seen as a success in feedback. The design makes it very easy to understand and read, to get all the important information at a quick glance. 

In evaluating terms, looking at things to improve or work on would probably be if there was a chance in the future to expand the design into logos, website, branding and other collateral, to develop the designs further and place into different contexts. The illustrations, colours and typefaces would be easily transferable across a range of design outcomes if needed. The business cards are definitely different to anything else already out there in terms of self-promotion and branding in the babysitting or nannying industry, which means that the design can help the client stand out amongst the rest and leave a lasting impression.