Design Strategy - JB Springs Evaluation

6B2 - Evaluating my design skills and projects.

Seeing the designs of each of the different avatar personalities all together shows how they work as a group and have both similarities between them, successfully using facial and arm expressions to represent pensive, happy, excited and saying goodbye. Also seeing the designs in context both in educational resources as well as part of the JB Springs website and brand, shows how well they coincide with the original design style of the company and how they are an addition which instantly creates a more child friendly, approachable style and a more engaging experience for the Springtelligence project.

In terms of evaluating the final designs, firstly looking at the successes, the design is successful in the way that it definitely meets the three key criteria set by the company of being, fun, engaging and inventive. As well as being educational by explicitly relating to springs and the wire-forms that they are created from as the, the designs have used springs to create a set of avatars which are very simple but effective. The characters work well in the context and to the audience that it will be seen and used, its cute and playful and children will be able to relate to it and it ultimately makes learning more engaging.

Working and designing with a live client brief worked well, as there was a solid, well informed brief to work to, as well as existing brand designs and material to work from. Although the design wasn’t submitted or selected by the client, the final avatars in context show how the designs have answered each element of the brief and feel a part of the existing company.

If the project were to be pushed further or alternated in any ways, one aspect would be the animations and gifs, to develop these further and in a much more detailed style of animation with more movement and incorporation of the type possibly in after effects. Also if the design was selected it would have been rewarding and interesting to see it in different context and being used in real life.

In conclusion the design meets the brief successfully, providing the company with an engaging and fun avatar to work alongside and represent their Springtelligence project.