Design Strategy - Shake 'n' Vac Evaluation

6B2 - Evaluating my design skills and projects.

The designs placed in everyday, real world contexts show how successful they are, especially how they have each been especially designed to fit their specific context and type of advertisement. As stated previously the designs all work well, both altogether and on their own as individual adverts, which is another reason why the campaign is successful. 

The advertisements also have the right balance between staying and in keeping with both Glade’s and Shake and Vac’s branding and personality whilst also successfully communicating a fresh, new, contemporary take on Shake n Vac for the intended younger audience.

In terms of changes or improvements to push the project further, one aspect would be the photography, as it is quite amateur. If the equipment or professionals were available to get on board with the project, then real models and higher quality lighting and cameras could be used to improve the overall design.

Also although it does communicate and engage to the younger audience, it probably would be more successful in doing so by using more vibrant colours within the design, however this would have taken away from the overall glade brand.

In terms of working in a creative team, some issues arose within the differences in the ways both Creative Advertising and Graphic Design work and also a difference of ideas and making compromises. Also the Creative Advertising member of the creative team definitely overestimated the skills of the Graphic Designers which also made for small problems during the designing and crafting.

It is successful in terms of communicating the idea and communicating to the intended audience by playing on relatable experiences, which engages the viewer. It was also interesting and eye opening to work alongside Creative Advertising, seeing they differences and similarities in the ways in which graphic design and advertising work and approach briefs.