Design Strategy - YCN - Artisan Submission

6A2 - Design work and competition submission.

6B2 - Evaluation of collaborative work and skills. 

Below shows my submission to the Artisan Drinks Company YCN submission, the presentation has been designed to coincide with our designs and campaign concept, therefore it looks cohesive and professional. 

Evaluating the collaboration, in most parts it was successful, we both brought different ideas approaches and designs to the table and in answering the brief. Most of the time we were both on the same page which worked well, as well as being in the competition to do well and create a really successful piece of design.

Aspects which weren't as successful were disagreements and having the ability to compromise when both members of the creative team have a different vision or take on different aspects of the design as a whole. Another aspect would be that although being similar helps in some ways, it also hinders the design in other ways, as both of our skillsets were quite similar, maybe would have been beneficial if someone brought new skills, such as animation or something similar to the design.

In conclusion, within the design industry and when answering briefs, I like to take leadership when working in a team. Overall both is us were extremley happy and proud of the final campaign and submission and feel it's very successful in terms of meeting the brief and representing Artisan's personality.