Personal Branding - Development

6C2 - Initial ideas for personal branding.

6D2 - Designing a range of appropriate communication methods 





Idea

Below explores the initial beginnings of the final outcome, looking at the use of my own hands to create interesting imagery, with a focus on how hands are extremely important within the creative process, whilst also keeping that childish, playful approach. Feedback suggested that the imagery definitely communicates the concept well and is personal, yet relatable. 

Typefaces

Below and above show developments with different typefaces, the design definitely needed a more geometric typeface to fit in with the concept, research and previous initial ideas with a focus on creativity in the terms of shapes, also to contrast agains the hand drawn imagery. Therefore various versions of Futura were experimented with, as well as Circular Std Bold. Some of the Futura typefaces seemed to harsh edged and din’t fit in with the imagery. However Circular Std Bold is a slightly more rounded typeface which worked perfectly with the artwork and also in communicating the concept and to the targeted audience in general.