Design Strategy - HAWRAF - Google Creative Lab

6A2 6B2 - Different opportunities within the design industry.

Google Creative Lab is a group of interdisciplinary thinkers and doers. 

Designers, film makers, writers, business leaders, animators, producers, creative technologists.

Pushing for an impact that outweighs their footprints.

NYC, London and Sydney. 

Paid externship with a chance to do real work on actual projects that have an impact on google and the world. 

Passion, Courage and Curiosity. 

Design Strategy - HAWRAF - Insights

6A2 6B2 - Important insights into how to create a successful design company, but it can also be applied to other areas of industries. 

 Anything can be interactive.
- People crave authentic, meaningful interactions. 
- Things you put out into the world should say something and invite someone to say something back. 

Personal Branding - Initial Ideas

6C2 - Initial ideas for personal promotion strategy.

Below show initial ideas with a focus on using purely type, experimenting with white, black and a range of vibrant colours. Also an idea of using CMYK to reference my design work and skills. Introducing the use of shapes, circles and rectangles to create a contained logo. However this design had limitations to how far it could be developed, it also definitely didn’t represent creativity, as it was quite flat and boring. 

Design Strategy - Buttercrumble Email Correspondence - January

6D2 - How I communicate myself to industry professionals.

6B2 - Research into opportunities within the industry, keeping options open. 

Correspondence with Buttercrumble, a design agency consisting of twin sisters in Leeds, who I previously contacted in October, however they were too busy for experience at that moment in time, but stay in contact. 

Below shows how I contacted them again and how they remembered me and the organisation of a meeting or possible placement opportunity. 

This shows the importance of staying in contact with people.

Design Strategy - Buttercrumble Email Correspondence - October

6D2 - How I communicate myself to industry professionals.

6B2 - Research into opportunities within the industry, keeping options open. 

Correspondence with Buttercrumble in October, asking for a placement, however they were too busy at this time.

However they did help with my dissertation, sending me cross people and design agencies to look at and to keep in contact. 

Design Strategy - Creative Convos - Eva Cremers

6A2 - Gaining knowledge from industry professionals. 

Design graduate currently working as an intern at Man vs Machine

Instagram

SNASK

'We strive to challenge the industry by doing things differently. We worship unconventional ideas, charming smiles and real emotions. We see the old conservative world as extremely tedious and as our biggest enemy.'

The Design Kids

'We bridge the gap between studying and working in design, by providing an online resource and offline community for 181,133 student & graduate graphic designers across 33 countries.'

Man Vs Machine

Advice

It doesn't matter if you don't know what you want to do/where you're going.
You are constantly changing.
Send things to agencies to get internships/job offers. 
End of Year show, do something out of the ordinary. 

Design Strategy - Progression Work - Mosaic Workshop

6B2 - Seeing and using opportunities available, working with children in a design and art context.

I helped carried out a workshop with a class of Year 4 Primary School children, which consisted of taking them of a tour of specific parts of the building and workshops and the main task was to create mosaics of roman gods using cut outs of coloured paper.

The tour took them around the gallery space, the cafe/reception, the library and the photography workshop. Whilst they were in each of these areas they had questionnaires to fill out, asking questions such as 'Describe the gallery space', and 'Name three things you can buy or borrow from the library'. 

The aim of the main part of the workshop was to create mosaic-like pictures using images of Roman gods, the children could either draw these out themselves or cut and stick directly onto the print outs. Below are some of the work the children did as a result at the end of the workshop. 

This activity showed ways of using and integrating art into the curriculum, even within academic subjects such as History and actually creates a fun and memorable experience which may mean they get more from it and learn in a more engaging way. 

Their visit to the university also gave the children an insight into what university is and what it's like, showing them what is available to them for their future studies and also what jobs and courses are available in the creative subject industry. 

As a part of the workshop; in the afternoon, I showed and shared some of my favourite projects and work from second and third year with the children. This was extremely useful as even though most of my work is directed and made for children, it's hard to get their feedback on the designs I produce. Therefore it was interesting to see them interact with it and ask questions about both my work and the Graphic Design in general.